The Pros of Mobile Apps for Your Business
More than 75% of people in the UK use a Smartphone, demonstrating just how essential our handheld devices have become. Browsing on the small screen, and on the move, is on the rise as figures released by Ofcom in 2014 show mobile web browsing now exceeds laptop and desktop use.
Android or iOS (iPhone operating system) mobile apps allow for greater customer interaction with businesses or organisations; For example, people can scan items from a magazine and take them to the checkout with the Net-a-Porter App, order coffee with the Starbucks App, go online shopping with the Amazon App, link up to social media with the Facebook App, and do a yoga workout with a fitness app.
Even on a small scale an appealing, easy-to-use app – that you can download via the Apple App Store or Google Play Store – will give you an edge over the competition as it can enhance your business profile and lead to increased sales.
Developing apps can be a daunting and expensive process; however, it doesn’t have to be. To make it easy for you, you can use your website as a basis for an app. Webwalrus can show you how to port your existing website over into an app, and add more dedicated app content or features.
These additional features could be anything from Geolocation, to show your closest stores, uploading photos taken on your smartphone, or assisting with services, support calls or live chat. For example, an app can enable the user to find out more about a product or service, get familiar with an exchange policy, or take photographs to obtain a quote for home improvements or repairs.
Homescreen push notifications from your installed app are an excellent marketing tool. They work a bit like an SMS and alert customers who have downloaded the app to anything from sports scores to new products. As they are targeted only to interested parties – those who have downloaded the app – they have an average open rate of 90%, which gives push notifications the edge over email marketing and Adwords. All the more reason to consider an app to enhance your businesses’ online marketing!
If you are looking to create a competitively-priced mobile app for your business, contact the team at Webwalrus.
Quote code FEB2018 to receive a free month of service
How SEO can enhance your business profile
It is no good having a website if you don’t get any visitors. Of course, it is likely that Google – the world’s number one search engine – will stumble across your site eventually, but it is always best to direct them; and why settle for page ten, when your business could rank on page one for its most important keywords?
What is SEO?
Typing a set of keywords into Google can be likened to searching for a book in a library, with web crawlers and indexers all doing the hard work. Keying in a relevant word, or phrase, into the search engine, could churn out hundreds or thousands of results; however, the chances are users won’t look beyond the first two pages. Harsh when your website appears on page three or later.
The key to improving visibility on the web is ‘search engine optimisation’ (SEO), a term coined by US-based technologist and journalist Danny Sullivan in 1997. By using SEO tactics, you can manipulate the indexing so – when a user types a set of keywords into the search engine – your company appears higher up in the rankings.
With so many organisations vying for attention, without the use of SEO a company, particularly a small business, won’t have the edge on the competition: it will be buried beneath a sea of similar organisations who have employed SEO practices.
Need help with SEO? These are just some of the ways you can enhance your company’s profile:
- Checking your web pages are structured correctly, with the right headers and paragraph tags.
- Ensuring you use ‘Google My Business’ so your organisation appears in local searches and maps.
- Making sure the information on ‘Google My Business’ matches what is on your website.
- Adding Alt-tags to images to give the search engine crawlers descriptions, so they can index them properly.
- Providing internal links to connect pages on your website, indicating the most important pages on your site.
Essex-based website design company Webwalrus will optimise your website from the start. Once your website is up and running, we can continue to work on your on-page SEO.
Register your interest today – quote code FEB2018 to receive a free month of service.
Outdated website? Here are three reasons to give it a fresh new look
When it comes to selling goods and services, first impressions count. With this in mind, a business’ website can be likened to the internet’s version of a high street ‘shop window’: giving browsers a glimpse of what is beyond in order to entice customers in.
As a first impression, a website that is difficult or confusing to navigate, has outdated information, broken links, or an appearance that is in need a revamp, is off-putting for consumers; like a shabby shop on the high street, it can drive customers into the hands of a competitor with a fresher, newer, and more up-to-date site.
Internet users in the UK spend more than 20 hours a week browsing the web, and research shows that most people access information online using their smartphone, rather than a laptop; this gives them the ability to obtain information at their fingertips 24 hours a day.
With 3.75 billion internet users worldwide, if you are a business promoting goods and services, particularly if you are a small business, the outreach potential – on a local, regional, national and even on an international scale – is vast. This gives consumers more choice; however, greater selection goes hand-in-hand with increased competition…so as a business it is important to be ahead of the game.
Three reasons why it is important to update a website:
- Gain consumer trust
Websites that look professional gain more trust from consumers and this, in turn, can help turn a customer enquiry into a sale. On the other hand, outdated websites, or poorly designed websites won’t give the right impression. Worse, it can drive a sale away as a customer will assume that this lack of detail extends to other areas of the business and they won’t receive a good service.
- Increase sales
Is your website in need of a refresh or overhaul? A website that is attractive, easy to navigate, with up-to-date information and good images, is more likely to lead to a sale as customers will spend more time on the site. What you don’t want is a customer to click on dead links, incorrect content information, or broken pages and abandon your site in frustration to buy from a competitor with a more user-friendly version.
- Drive traffic to your site
Adding more content and updating your website can lead to higher rankings in the search engines. If you site is refreshed, with regular content and more keywords, Google will notice your site is updated and active and this, in turn, could lead to a greater presence online.
Is your site in need of an update? Webwalrus can ‘Spring Clean’ your website and ensure that it stays maintained and updated. This includes checking for dead links, incorrect contact information, outdated content, broken pages, insecure plugins and more. Contact Webwalrus today to find out more
Quote FEB2018 to receive a free month of service.
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