Outdated website? Here are three reasons to give it a fresh new look
When it comes to selling goods and services, first impressions count. With this in mind, a business’ website can be likened to the internet’s version of a high street ‘shop window’: giving browsers a glimpse of what is beyond in order to entice customers in.
As a first impression, a website that is difficult or confusing to navigate, has outdated information, broken links, or an appearance that is in need a revamp, is off-putting for consumers; like a shabby shop on the high street, it can drive customers into the hands of a competitor with a fresher, newer, and more up-to-date site.
Internet users in the UK spend more than 20 hours a week browsing the web, and research shows that most people access information online using their smartphone, rather than a laptop; this gives them the ability to obtain information at their fingertips 24 hours a day.
With 3.75 billion internet users worldwide, if you are a business promoting goods and services, particularly if you are a small business, the outreach potential – on a local, regional, national and even on an international scale – is vast. This gives consumers more choice; however, greater selection goes hand-in-hand with increased competition…so as a business it is important to be ahead of the game.
Three reasons why it is important to update a website:
- Gain consumer trust
Websites that look professional gain more trust from consumers and this, in turn, can help turn a customer enquiry into a sale. On the other hand, outdated websites, or poorly designed websites won’t give the right impression. Worse, it can drive a sale away as a customer will assume that this lack of detail extends to other areas of the business and they won’t receive a good service.
- Increase sales
Is your website in need of a refresh or overhaul? A website that is attractive, easy to navigate, with up-to-date information and good images, is more likely to lead to a sale as customers will spend more time on the site. What you don’t want is a customer to click on dead links, incorrect content information, or broken pages and abandon your site in frustration to buy from a competitor with a more user-friendly version.
- Drive traffic to your site
Adding more content and updating your website can lead to higher rankings in the search engines. If you site is refreshed, with regular content and more keywords, Google will notice your site is updated and active and this, in turn, could lead to a greater presence online.
Is your site in need of an update? Webwalrus can ‘Spring Clean’ your website and ensure that it stays maintained and updated. This includes checking for dead links, incorrect contact information, outdated content, broken pages, insecure plugins and more. Contact Webwalrus today to find out more
Quote FEB2018 to receive a free month of service.
Ask a person what material item they can’t do without, and the chances are it’ll be their smartphone. Recent statistics show that 94% of people carry a mobile phone in the UK, and 76% use a smartphone. Add to this desktops, laptops and tablets, and you have a multitude of screen sizes, from widescreens to pocket size displays, all requiring web content to fit their device perfectly, for the ultimate in readability and usability.
In this day and age a mobile-friendly design is vital to drive traffic to your website. Why? Gone are the days when people order goods and services over the telephone or strictly from their desktop. Instead, they browse the web when they are out and about: on public transport, walking through town, in restaurants and bars, at their workplace and on nights out.
With this in mind, it is a given fact that responsive websites – that is websites that automatically shift content to fit the user’s screen – get more views. And, with millions of people in the UK using the web on a daily basis, increased visibility is a key part in generating more sales for your business.
Why responsive sites get greater visibility
In today’s fast-paced world, consumers demand to buy products and gain information on goods and services quickly, and in the most convenient way possible; waiting is no longer an option. With so many websites competing with one another, if a customer can’t get the information they need instantly on their smartphone, or tablet, no matter how good your product, they will soon give up and visit a competitor who can give them what they want.
Top turn-offs for potential customers are slow loading sites, ‘busy’ sites with fancy sliders or videos that take ages to upload, and websites with content that users are not able to access easily. It’s not just off-putting for potential customers either. Google, the world’s most popular search engine, favours websites that can be easily read on a mobile device.
In a nutshell, websites with a mobile-friendly design are more likely to receive higher rankings in the search engine. Greater visibility goes hand-in-hand with increased consumer trust, and the more credible your company appears, the greater the likelihood of a sale. What’s not to like?
Is your website in need of a revamp, and at the right price too? Contact Essex-based Webwalrus to overhaul your existing website and make it responsive (mobile-friendly).
Quote code FEB2018 to receive a free month of service. Click here to find out more
Keeping Up To Date With Your Website
Every year we like to takes stock and make sure that our websites continue to offer brilliant value, as well as staying up to date with the latest trends and technologies that continue to march on. We like to think we’ve always been at the forefront with our team of clued up designers, but what do we think absolutely everyone should have going for their websites in 2018?
Mobile Friendly Design
We’ve spoken before about the benefits of ensuring your website is mobile friendly. Recent stats that we have collected ourselves continue to show that the swarm of smartphones and tablets have made responsive mobile friendly design a complete must. Outdated desktop only websites lose customers even before they have (slowly) loaded. If your website is not mobile friendly in 2018 it’s definitely time to rethink your online strategy.
Up To Date Content
This one is a real no-brainer. You need to ensure your content is up to date. We don’t just mean having a new blog post every now and again (although that definitely helps!) but looking through your website and making sure all the changes that have happened in your business are reflected on your site. Did you forget about your office move? Has the telephone company changed your number? Does your feedback form still work? All of these areas need to be up to date and relevant. Maybe it’s time to update that staff list too…
Easy To Find On Google
Making sure that your “Google Footprint” is still relevant is certainly an area that can easily be forgotten, particularly if you don’t necessarily keep as close an eye on that side of your business as you should. So every now and again it’s worth checking that Google have still got you on their radar. How does your Google My Business profile look? Have you updated your business photos? Have you replied to your reviews? Do you show up in local or national searches? If things are looking stale it’s time to take action.
Android / iOS mobile Apps
Considering whether a mobile app is a good fit for you in 2018 is definitely something a lot of people will be considering this quarter. Mobile apps are great for encouraging repeat business, keeping up to date with customers who might not want to link up with you on social media or more traditional offline platforms (the dreaded breakfast meetings!). If your app is installed on your customers home screen it can act as a direct sales pathway – something that can inform your customers of your latest deals immediately, with a much higher read rate than any email marketing can hope to achieve. We’re not saying everybody needs a mobile app in 2018 – but it’s certainly one to consider.
Webwalrus Can Help
If you’re small business doesn’t have a scope for an in-house web design team then Webwalrus can help out. We’ll gladly help whip your standing website in to shape, can advise on how to improve (or start) your Google My Business profile. We can even help out with cost-effective mobile app development and marketing. To find out how we can help you best me an email: firstname.lastname@example.org or give me a call on 01206 430311
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