How did Search Engine Optimisation Come About?
Not so long ago if you wanted to find information you would flick through a dictionary, encyclopaedia, book, look through the Yellow Pages, or simply ask an expert. Fast-forward to 2018 and the chances are you will “Google it” to find an answer. “Google it” means to search for information on the internet, regardless of which search engine you use; it is a phrase that has slotted into day-to-day conversation with ease.
A world without search engines – such as Google, Bing, Yahoo, and others – now seems like a distant memory. A search engine is rather like a global library and is a term used to describe a host of information accessible to people via the internet, such as pictures, charts, websites, and documents.
While search engines have been around since the 1990’s, it was not until 1997 that the term ‘Search Engine Optimisation’ (SEO), came into widespread use. Danny Sullivan, an American journalist and co-founder of the publication Search Engine Land, is attributed to popularising the term. Website owners paid attention as they realised the importance of SEO for their own sites.
What is Search Engine Optimisation?
Put simply, SEO is a way of increasing traffic (visitors) to a website. If a company ranks highly in the search engines for a particular search term, the more trustworthy and relevant it appears to be. The more visible a site is in the search engines, the more visitors it is likely to attract. This, in turn, puts a company in the best possible position to convert these visits into sales. In short, a well ranked website pits small companies against the main players and can help a business grow, especially when combined with other factors that enhance a company’s reputation, such as quality of goods and services, great reviews and a professionally designed website.
When you look for something on the web, you type in a set of keywords. These keywords are identified through web-crawling, and indexing puts these results in order in the shortest amount of time. While there are several different aspects to SEO, a significant part of it is tweaking or re-writing content so it ranks higher in the listings for certain keywords. SEO is a cost-effective form of marketing, relevant to all types of businesses, and can achieve an excellent success rate over time. To find out more about search engine optimisation, Essex, and what we can do for you, click on the link above.
The Pros of Mobile Apps for Your Business
More than 75% of people in the UK use a Smartphone, demonstrating just how essential our handheld devices have become. Browsing on the small screen, and on the move, is on the rise as figures released by Ofcom in 2014 show mobile web browsing now exceeds laptop and desktop use.
Android or iOS (iPhone operating system) mobile apps allow for greater customer interaction with businesses or organisations; For example, people can scan items from a magazine and take them to the checkout with the Net-a-Porter App, order coffee with the Starbucks App, go online shopping with the Amazon App, link up to social media with the Facebook App, and do a yoga workout with a fitness app.
Even on a small scale an appealing, easy-to-use app – that you can download via the Apple App Store or Google Play Store – will give you an edge over the competition as it can enhance your business profile and lead to increased sales.
Developing apps can be a daunting and expensive process; however, it doesn’t have to be. To make it easy for you, you can use your website as a basis for an app. Webwalrus can show you how to port your existing website over into an app, and add more dedicated app content or features.
These additional features could be anything from Geolocation, to show your closest stores, uploading photos taken on your smartphone, or assisting with services, support calls or live chat. For example, an app can enable the user to find out more about a product or service, get familiar with an exchange policy, or take photographs to obtain a quote for home improvements or repairs.
Homescreen push notifications from your installed app are an excellent marketing tool. They work a bit like an SMS and alert customers who have downloaded the app to anything from sports scores to new products. As they are targeted only to interested parties – those who have downloaded the app – they have an average open rate of 90%, which gives push notifications the edge over email marketing and Adwords. All the more reason to consider an app to enhance your businesses’ online marketing!
If you are looking to create a competitively-priced mobile app for your business, contact the team at Webwalrus.
Quote code FEB2018 to receive a free month of service
How SEO can enhance your business profile
It is no good having a website if you don’t get any visitors. Of course, it is likely that Google – the world’s number one search engine – will stumble across your site eventually, but it is always best to direct them; and why settle for page ten, when your business could rank on page one for its most important keywords?
What is SEO?
Typing a set of keywords into Google can be likened to searching for a book in a library, with web crawlers and indexers all doing the hard work. Keying in a relevant word, or phrase, into the search engine, could churn out hundreds or thousands of results; however, the chances are users won’t look beyond the first two pages. Harsh when your website appears on page three or later.
The key to improving visibility on the web is ‘search engine optimisation’ (SEO), a term coined by US-based technologist and journalist Danny Sullivan in 1997. By using SEO tactics, you can manipulate the indexing so – when a user types a set of keywords into the search engine – your company appears higher up in the rankings.
With so many organisations vying for attention, without the use of SEO a company, particularly a small business, won’t have the edge on the competition: it will be buried beneath a sea of similar organisations who have employed SEO practices.
Need help with SEO? These are just some of the ways you can enhance your company’s profile:
- Checking your web pages are structured correctly, with the right headers and paragraph tags.
- Ensuring you use ‘Google My Business’ so your organisation appears in local searches and maps.
- Making sure the information on ‘Google My Business’ matches what is on your website.
- Adding Alt-tags to images to give the search engine crawlers descriptions, so they can index them properly.
- Providing internal links to connect pages on your website, indicating the most important pages on your site.
Essex-based website design company Webwalrus will optimise your website from the start. Once your website is up and running, we can continue to work on your on-page SEO.
Register your interest today – quote code FEB2018 to receive a free month of service.
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