Customer Reviews And Testimonials

Gain Trust With Customer Testimonials

By Joe Hewes

We’ve spoken a little bit before about how important it is for you to gain your customers trust. You can check out this blog post for a more general run through of the benefits, but the general point is this: the more your customers trust you, the more likely it is they will buy from you. Today we’re discussing one of the most powerful ways to gain your customer’s trust – testimonials. Online Reviews The world of customer reviews is a very important one and something that the big boys of online sales know how to leverage very well. Check these out from Amazon.com for example: More or less every product that Amazon sell comes complete with one or more customer reviews telling you the buyer what they thought about the product they had bought themselves. Very often a shopping trip to Amazon becomes less about what the company has to say…

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3 Top Tips for Christmas Email Marketing

By Suffolk Social Media

Christmas is the ideal time to step up your email marketing strategy as customers will be on the look-out for gift ideas and special offers. Plus, you can use email marketing as an opportunity to let your Essex customers know relevant information, such as opening hours, delivery times, and when your customer service lines will be manned over the festive period. Before you start your email campaign, think about the type of customer you want to attract and consider: what’s in it for them this season? The chances are they’ll want value for money, discounts, gift ideas and be the first in-line to buy new products. With this in mind, here are Webwalrus’ three top tips for a Christmas email marketing campaign: Have a Festive Subject Line Email marketing during the holiday period can boost sales and put you ahead of the competition as subscribers will be on the hunt…

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Email Marketing

Professional Email Practice

By Joe Hewes

Keeping up a professional appearance is a must in business. First impressions really make a difference when negotiating with a new client and can make the difference between a deal being won or lost. Even if you are simply dealing with the day to day running of your business, maintaining a professional appearance is paramount. In these modern days of social media, Twitter and Snapchat – the main method of communication business to business is still of course email. So what is the best way to present yourself via email? Your Own Email Domain First and foremost the most important thing to remember is that using your own domain name is key. Your domain (the part of your website address before the .co.uk bit) is the first clue people get when receiving your email as to what it is you do and what sort of business you run – so make sure…

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