Customer Reviews And Testimonials

Gain Trust With Customer Testimonials

By Joe Hewes

We’ve spoken a little bit before about how important it is for you to gain your customers trust. You can check out this blog post for a more general run through of the benefits, but the general point is this: the more your customers trust you, the more likely it is they will buy from you. Today we’re discussing one of the most powerful ways to gain your customer’s trust – testimonials. Online Reviews The world of customer reviews is a very important one and something that the big boys of online sales know how to leverage very well. Check these out from Amazon.com for example: More or less every product that Amazon sell comes complete with one or more customer reviews telling you the buyer what they thought about the product they had bought themselves. Very often a shopping trip to Amazon becomes less about what the company has to say…

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Local SEO

Why You Should ‘Get On’ Google Local Search

By Joe Hewes

Improving the visibility of your website is one of the most important steps you can take to make your website investment more worthwhile. One of the most effective and simple ways to do this is by adding your business to Google’s local search, Google My Business. What Is Local Search? Back in the day Google’s search results were not weighted towards your local position. This meant that a search for ‘Local Web Designers’ was just as likely to return results for those based in New York as London, no matter where you were searching from. Fortunately this behaviour has changed and grown as Google has developed and now the same search will take in to account a large number of factors deciding just exactly what you mean by ‘local’. That’s not to say you even have to stipulate you want ‘local’ results to make your search results relevant to your current position. Just…

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Android and IOS Mobile Apps

By Suffolk Social Media

The Pros of Mobile Apps for Your Business More than 75% of people in the UK use a Smartphone, demonstrating just how essential our handheld devices have become. Browsing on the small screen, and on the move, is on the rise as figures released by Ofcom in 2014 show mobile web browsing now exceeds laptop and desktop use. Android or iOS (iPhone operating system) mobile apps allow for greater customer interaction with businesses or organisations; For example, people can scan items from a magazine and take them to the checkout with the Net-a-Porter App, order coffee with the Starbucks App, go online shopping with the Amazon App, link up to social media with the Facebook App, and do a yoga workout with a fitness app. Even on a small scale an appealing, easy-to-use app – that you can download via the Apple App Store or Google Play Store – will…

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