Search Engine optimisation

How did Search Engine Optimisation Come About?

By Shoesy

How did Search Engine Optimisation Come About? Not so long ago if you wanted to find information you would flick through a dictionary, encyclopaedia, book, look through the Yellow Pages, or simply ask an expert. Fast-forward to 2018 and the chances are you will “Google it” to find an answer. “Google it” means to search for information on the internet, regardless of which search engine you use; it is a phrase that has slotted into day-to-day conversation with ease. A world without search engines – such as Google, Bing, Yahoo, and others – now seems like a distant memory. A search engine is rather like a global library and is a term used to describe a host of information accessible to people via the internet, such as pictures, charts, websites, and documents. While search engines have been around since the 1990’s, it was not until 1997 that the term ‘Search…

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Mobile Marketing

The Importance Of Mobile Website Design

By Joe Hewes

Once upon a time all internet users were sat in front of a computer screen, usually a PC, using Microsoft Explorer to browse the web. How things have changed. Where Website Usage Is Today The range of devices we use to connect to the internet has fragmented. This is largely due to the massive increase of mobile phone use. Nowadays every body has a mobile phone and here in the UK the vast majority of people have a smart phone. Let’s look at some stats. According to Smart insights 80% of internet users now own a smartphone. 91% would use their PC to search the internet, and 80% would use their smartphone. 47% would use a tablet. So you can see that where we used to think of the internet as something displayed behind a PC monitor, now we have to design equally for PC and smartphone usage. It’s not just because the majority…

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Mobile Marketing

How To Test Your Site Is ‘Mobile Ready’

By Joe Hewes

On April 21st 2015 Google made a big change to the way that they ranked websites on searches made from mobile devices. Google had been busy testing all the sites in their catalogue on a list of features which to their mind made a website ‘Mobile Ready’ – that is suitable for viewing on small screen devices such as smartphones and tablets. This caused such a big shakeup that the internet spawned a brand new hashtag to describe it. “#mobilegeddon”. #Mobilegeddon So what difference did mobilegeddon actually make? Well the answer is that it has in fact made a notable difference to the order that websites are presented in the Google search results. Big businesses who had the resources to implement new sites and site templates before the big day were least affected. But guess who it made the biggest difference to? That’s right – Small Businesses Owners. Testing Your Site…

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