Once upon a time all internet users were sat in front of a computer screen, usually a PC, using Microsoft Explorer to browse the web. How things have changed. Where Website Usage Is Today The range of devices we use to connect to the internet has fragmented. This is largely due to the massive increase of mobile phone use. Nowadays every body has a mobile phone and here in the UK the vast majority of people have a smart phone. Let’s look at some stats. According to Smart insights 80% of internet users now own a smartphone. 91% would use their PC to search the internet, and 80% would use their smartphone. 47% would use a tablet. So you can see that where we used to think of the internet as something displayed behind a PC monitor, now we have to design equally for PC and smartphone usage. It’s not just because the majority…
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Your website is just part of the picture when it comes to marketing yourself or your business online. Getting yourself an easy to manage ‘marketing ecosystem’ is the best way forward when it comes to making the most out of your online sales routine. But what do we need in place to make all this work? Let’s have a look. Blog, Email, Post (Repeat) Take a quick look at the image above. Seems easy right? That’s because it is! The best thing about this system is that once you’ve got yourself a website, the rest of the circle doesn’t cost you a single cash penny. OK – now we’ll see about how we set this up. 1. Blog free information We’ve already gone into this part in a little bit of detail in our previous post about why you should get started with blogging, but let’s have a quick refresher. The reasons…
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Choosing photos for your website Putting your best foot forward and building trust with your customers are two concepts that go hand in hand, particularly when it comes to designing a great website. The very first thing that potential customers will notice when they visit your website are your photographs. So how do you go about choosing photos for your website? Here are our top three tips to help you out. 1. Hire A Professional Photographer Having professional quality photographs on your site is a must. Have you ever visited a website for a small business, seen some dodgy looking snaps on there and decided against a purchase? I know I certainly have – the consequences of using bad shots for your website can be a very quick loss of sale. In website terms we call this a ‘bounce’ – a visit to a site which results in an immediate exit from your…
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