Ask a person what material item they can’t do without, and the chances are it’ll be their smartphone. Recent statistics show that 94% of people carry a mobile phone in the UK, and 76% use a smartphone. Add to this desktops, laptops and tablets, and you have a multitude of screen sizes, from widescreens to pocket size displays, all requiring web content to fit their device perfectly, for the ultimate in readability and usability.
In this day and age a mobile-friendly design is vital to drive traffic to your website. Why? Gone are the days when people order goods and services over the telephone or strictly from their desktop. Instead, they browse the web when they are out and about: on public transport, walking through town, in restaurants and bars, at their workplace and on nights out.
With this in mind, it is a given fact that responsive websites – that is websites that automatically shift content to fit the user’s screen – get more views. And, with millions of people in the UK using the web on a daily basis, increased visibility is a key part in generating more sales for your business.
Why responsive sites get greater visibility
In today’s fast-paced world, consumers demand to buy products and gain information on goods and services quickly, and in the most convenient way possible; waiting is no longer an option. With so many websites competing with one another, if a customer can’t get the information they need instantly on their smartphone, or tablet, no matter how good your product, they will soon give up and visit a competitor who can give them what they want.
Top turn-offs for potential customers are slow loading sites, ‘busy’ sites with fancy sliders or videos that take ages to upload, and websites with content that users are not able to access easily. It’s not just off-putting for potential customers either. Google, the world’s most popular search engine, favours websites that can be easily read on a mobile device.
In a nutshell, websites with a mobile-friendly design are more likely to receive higher rankings in the search engine. Greater visibility goes hand-in-hand with increased consumer trust, and the more credible your company appears, the greater the likelihood of a sale. What’s not to like?
Is your website in need of a revamp, and at the right price too? Contact Essex-based Webwalrus to overhaul your existing website and make it responsive (mobile-friendly).
Quote code FEB2018 to receive a free month of service. Click here to find out more
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