Search Engine optimisation

How did Search Engine Optimisation Come About? Not so long ago if you wanted to find information you would flick through a dictionary, encyclopaedia, book, look through the Yellow Pages, or simply ask an expert. Fast-forward to 2018 and the chances are you will “Google it” to find an answer. “Google it” means to search…

Read More
Mobile Marketing

Ask a person what material item they can’t do without, and the chances are it’ll be their smartphone. Recent statistics show that 94% of people carry a mobile phone in the UK, and 76% use a smartphone. Add to this desktops, laptops and tablets, and you have a multitude of screen sizes, from widescreens to…

Read More
Blogging & Social Networking

Anyone that has a business website knows why they need it. Firstly it lets potential customers know you exist and is a great way to encourage them to get in contact with you. The second thing that every business website needs to do is build confidence with your brand, be it through the site’s design,…

Read More
Mobile Marketing

On April 21st 2015 Google made a big change to the way that they ranked websites on searches made from mobile devices. Google had been busy testing all the sites in their catalogue on a list of features which to their mind made a website ‘Mobile Ready’ – that is suitable for viewing on small…

Read More
Search Optimization

Tempt Googlers To Visit Your Site With Persuasive Text When your customers search using Google they are greeted with a screen full of search results, all trying to secure their attention first. It can take hard work to get on that initial screen, although there are some short cuts as we hinted at in our last blog…

Read More
Local SEO

Improving the visibility of your website is one of the most important steps you can take to make your website investment more worthwhile. One of the most effective and simple ways to do this is by adding your business to Google’s local search, Google My Business. What Is Local Search? Back in the day Google’s search results…

Read More

What On Earth Is Google Analytics? Google Analytics is a set of free tools from Google which, when paired with your website, gives you powerful insight into the inner workings of your website. It gives you a large amount of facts and figures to work with, but the results can be a little bewildering. What on…

Read More