Search Engine optimisation

How did Search Engine Optimisation Come About? Not so long ago if you wanted to find information you would flick through a dictionary, encyclopaedia, book, look through the Yellow Pages, or simply ask an expert. Fast-forward to 2018 and the chances are you will “Google it” to find an answer. “Google it” means to search…

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Mobile Marketing

Ask a person what material item they can’t do without, and the chances are it’ll be their smartphone. Recent statistics show that 94% of people carry a mobile phone in the UK, and 76% use a smartphone. Add to this desktops, laptops and tablets, and you have a multitude of screen sizes, from widescreens to…

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Search Optimization

Tempt Googlers To Visit Your Site With Persuasive Text When your customers search using Google they are greeted with a screen full of search results, all trying to secure their attention first. It can take hard work to get on that initial screen, although there are some short cuts as we hinted at in our last blog…

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What On Earth Is Google Analytics? Google Analytics is a set of free tools from Google which, when paired with your website, gives you powerful insight into the inner workings of your website. It gives you a large amount of facts and figures to work with, but the results can be a little bewildering. What on…

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There are many factors that will get you a sale or make you a new contact online. All of these factors however boil down to just one thing – improving trust between your customer and you. You see it turns out people don’t like to buy things from people they don’t trust. Here is a brief…

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Focus Group

Your website is just part of the picture when it comes to marketing yourself or your business online. Getting yourself an easy to manage ‘marketing ecosystem’ is the best way forward when it comes to making the most out of your online sales routine. But what do we need in place to make all this work? Let’s…

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